So there's a larger portion of female players because we made the games for ourselves. "When Carmen I are brainstorming, we're coming up with funny stuff and romantic stuff that we'd want to see in the game. "I think because the creative team is majority females, we're really pouring in the sort of things we want to see in these games," Long says, speaking to along with other Sad Panda team members. Most of the studio's creative team working on both Crush Crush and Blush Blush - and a total of 11 of the studio's employees - are women, a point that Sad Panda CEO Morgan Long believes contributes to its game having a generally more even ratio of men to women in the audience. The studio gradually grew to a team of 18, and it's since gone on to build a spin-off aimed at female players called Blush Blush. If Nutaku can provide content made by and made for people of different genders and sexualities, he says, those people will turn up and stick around.Įnter Sad Panda Studios, a team formed around five years ago by a few friends who hacked together a mix between an idle game and a dating sim in their spare time. But we didn't care about doing that sort of fan service" Morgan LongĪcevedo says Nutaku is still a young company that offers a specific type of adult entertainment, but one way it tries to foster a more diverse audience is by ensuring a diversity of experiences on the platform, and making sure those experiences are high quality.
"It's easy to put a cute girl in a warrior bikini and call it armor. Games like Crush Crush and Blush Blush are super important to us, and dating sims are our most popular games on the platform, which just contributes to that effect." "So at this point, we can say that a 35% ratio of our worldwide audience is female. "Our audience is majority male, but we are reaching a point where we want to ensure that we have not just inclusive games on our platform, but also that we are being open to hearing feedback in terms of the games that we're putting on Nutaku," Acevedo says. In fact, reaching gender parity in its user base is one of Nutaku's goals as it grows, with games like Sad Panda Studios' Crush Crush and Blush Blush helping it to get there. And the Adult gaming platform is interested in proving at least some of those stereotypes wrong - through its developers.Ī key point, says Nutaku marketing and communications manager Jeyson Acevedo, is that adult games aren't just a bunch of heavily sexualized women in games targeted toward men.
Nutaku is acutely aware that there are stereotypes surrounding games about sex, dating, and even just romance.
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